Levi Strange

London + Dubai

I’ll tell youwhat to build —then build it.

Founders hire me as their technical co-founder to turn an idea into a company. Agencies bring me in when their stack stops making sense. I write the code, I get the business side, and I stick around until it works.

Levi Strange, founder of Strange Tech
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Years building
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Projects completed
£0M+
Revenue driven
0+
Ventures built
ExpediaadidasRed BullTikTokANALenovoRiver IslandM&SHalfordsSpecial OlympicsExpediaadidasRed BullTikTokANALenovoRiver IslandM&SHalfordsSpecial Olympics

I’m the person people want in the room when something actually has to get built. Founders hire me as the technical co-founder they can actually work with. Agencies and brands bring me in to fix what’s not working. I write the code, but I started in sales, so I get the market and the commercial side most engineers miss. Strange Tech is my studio, and I build my own products through StarGen Labs, so I know what shipping something real actually takes.

All work

// INTERNAL R&D

StarGen Labs

The products I build for myself. No clients, no briefs, just problems I wanted solved.

Etch Enhancer

LIVE

Power tools for the Etch page builder.

The components, shortcuts and quality-of-life features the Etch community kept asking for. Shipped as an add-on, used daily by WordPress builders.

WordPressPHP

Cynk

STEALTH

Private AI document intelligence.

Built for agencies and enterprises that can’t put client documents through a public model — but still want the power of one. Launched on the open-source releases of Gemini, ChatGPT and Claude, with the fast-moving Asian models (Kimi, DeepSeek, Qwen) tested regularly for efficiency.

AIPrivacyOpen-source LLMs

Solora

MVP

AI storytelling.

An AI storytelling app for parents and children — built lean on Claude, Mistral and OpenAI. In active MVP at solorastories.com.

ClaudeMistralOpenAINext.js
Visit →

Generoute

POC

Running loops, anywhere, instantly.

Generate a running route of any distance from wherever you’re standing, in a tap. Powered by Mapbox. Proof of concept built.

FlutterMapbox

Strange Co-Pilot

INTERNAL

Our ops brain — and model proving ground.

The AI that helps run the studio in the background: surfacing leads, grants and the right founders, drafting and reviewing work. It’s also where we test every frontier model on real tasks — Claude, GPT, Grok, Gemini, Mistral, Perplexity, Kimi, DeepSeek, Qwen — to see which ones are worth keeping. We built it for ourselves, not to sell.

ClaudeOpenAIGrokGeminiMistralPerplexityKimiDeepSeekQwen

Ways to work with me — from a single strategy session to building the whole thing.

Strategy Workshops

The fastest way to get my brain on your problem. Half a day, a full day, or two, where I ask the hard questions and we work out the brand, the market, your customers, and what you should actually build. Could be a product pivot, a rebrand, or finally working out who you’re really for. You leave knowing what to do next.

Brand & positioningMarket & customersUX / UIConversion & e-commerceAnalytics

Half day, full day or two days — priced to the work, POA.

A clear direction in days, not months.

Book a session

Consulting & Fractional

Fractional / retainer — POA

When it clicks, stay on. I come in as a fractional CTO/CPO — the senior technical and commercial head you need, without a full-time hire. I help you make the right calls and keep engineers and board on the same page. I only take a handful of clients at a time.

For Agencies

Audit + retainer

Order from disorder. You’ve bought a dozen tools that don’t talk to each other, and you’re tired of vendors selling you a thirteenth. I’m not here to say “you need X” — I take the stack you already have and make it connect and actually work, with real AI woven through (the kind I’ve shipped for years, not the hype). And I’ll tell you straight which parts are worth saving and which aren’t.

I’ve done exactly this — ran the due diligence, cut an agency’s tooling spend by 40% (the waste was that obvious), then folded three separate retainers — support, SEO and website — into one relationship with someone who actually sees how it all connects. Not a help desk — a single strategic point of contact.

Fixed Projects

Fixed scope & price

Websites, apps and products, scoped and priced on a fixed timeline. You know what you’re getting and what it costs before we start.

Ventures

Cash-first + equity

For funded founders bringing an idea. I build the company with you. Cash-first, with some equity when it makes sense.

Fixed projects and ventures are delivered through my studio, Strange Tech.

Full pricing & scope calculator

Most technical founders can only build. I build, and I understand the business around it.

Build

FlutterDartFirebase
ReactNext.jsTypeScriptTailwind
Laravel / PHPNodePostgreSQL
DockerAWSVercel
ClaudeOpenAILangChain

Business

  • I can talk to your engineers and your board, and get everyone on the same level
  • I came up in B2B sales and was top salesman before I taught myself to code
  • I understand what founders, users and markets actually want
  • I can take a product to market, not just build it

Not on the list? My team and network are polyglots — between us, we can build whatever you need.

One of that rare breed — highly technical with excellent business acumen.

I’ve built for big brands and for scrappy startups. Big companies have the rigour but move slow; startups move fast but make naive calls. I take the best of both into everything I do.

2013
B2B sales — top salesman, £2M+ turnover in my first year.
2014
Taught myself to code.
2015–16
Front-end at River Island — big-brand e-commerce at scale.
2016–19
Founding developer at CLICKON — built ClickonIQ, an internal studio tool that spun out into a full production-management platform.
2019
Founded Strange Tech.
2019–21
Full-stack at M&S — rebuilt Search & product pages in React, lifted conversion.
2021–23
Product & Delivery Lead at medialakeAI — whiteboard concept to launched product.
2025
Expanded to Dubai before the UAE went all-in on AI. It’s now targeting 10,000 AI companies by 2030 — exactly the founders I build for.
2026
Fractional CPO at Kwelio — took on the app from just a Figma file and rebuilt it in six weeks for MITX Dubai. Deployed to the App Store and helped it reach the Create Apps Championship final.
2027
Next: APAC expansion. Taiwan, China, Hong Kong, Japan, South Korea and Singapore are where AI and tech move fastest — and where I’m targeting next.

I just love making things real. Give me an idea, a problem, a fleeting “what if,” and I’ll turn it into something people can actually use. Building things and solving problems is the whole reason I do this. Lately a lot of it is helping founders and agencies cut through the chaos of AI and tech and turn it into something that works. Bring me the idea. I’ll make it real.

Levi Strange

What’s your dream product?

Bring me the idea. I’ll tell you honestly what it’ll take to build, then build it with you.

© 2026 Levi Strange